I've never been a believer of anti-smoking campaigns.
Price hikes don't work. Gross pictures on cigarette boxes don't work. People lying around in Orchard road pretending to be cancer stricken patients don't work. Public education don't work.
I wonder what the success rate of Health Promotion Board's latest efforts will be.
It's a tremendous effort to quit smoking. So what's the motivation equal in value to match that? By not smoking and thus can buy more stuff? The knowledge that lung cancer is caused by smoking? I don't think so.
The world works on the fundamental law of exchange. To obtain, something of equal or greater value must be lost.
News link: New anti-smoking campaign targets female smokers