Why can't service staff take pride in their job?

Source: Why can't service staff take pride in their job?

Front line staff have to feel that it's right to take pride in their job. If not, they won't take pride in their job.

So when did it feel so wrong?

Was it because your co-workers mock you about the difference it can make to you or your customers? Was it because management didn't provide any incentives for people to feel proud of their jobs? Or was it the job that just doesn't match you?

If the management don't really care, chances are you won't really care as much. It's just as simple as that.